Outside Interactive, Inc. is a leading media and technology company with a portfolio of more than 28 brands, making it a powerhouse in the outdoor, cycling, and endurance industries. The company drives innovative omnichannel marketing initiatives, crafting seamless brand experiences across digital, print, and in-person platforms.
Developed a comprehensive winter gear guide for outdoor enthusiasts, combining expert product testing with engaging storytelling. Covering skiing, snowboarding, and trail exploration, the guide offered credible recommendations while dynamic gradients and modern layouts added visual depth, creating an immersive and inspiring experience for readers.
Project: Social Campaign
Role: Creative Director
Tools: Photoshop & Figma
Winter Gear Guide: Outside Magazine
Outside x Toyota
Role: Creative Director
Tools: Figma
Outside+ Network Marketing Ads
Created a cohesive brand identity for Outside, unifying its diverse portfolio while supporting a tech-driven, 360-degree experience. Developed brand standards and a wide range of creative assets, including static visuals, GIFs, reels, and banner ads, to engage audiences across digital and social platforms. The approach strengthened market positioning, boosted engagement, and helped membership grow while maximizing reach across 110 unique ad creatives.
Project: Social Campaign
Role: Creative Director
Tools: Photoshop & Figma
Outside+ Network Marketing Ads | Memorial Day Sale
For the Memorial Day Sales promotion, developed a cohesive visual identity to drive conversions and increase platform membership. The 8-day flash sale included 48 targeted ads, 9 curated emails, and 6 boilerplates across Outside channels to create a consistent and engaging experience. The campaign captured audience attention and successfully boosted engagement and memberships.
Project: Social Campaign
Role: Creative Director
Tools: Figma
Outside x Ford Bronco | Map My Fitness Challenge Sweepstakes
Developed a complete set of visuals and branding assets for the Ford Bronco campaign to showcase the vehicle’s adventurous spirit and engage outdoor enthusiasts. Assets included Hero Creative, social posts, email content, and in-app visuals, all highlighting Bronco’s off-road capabilities and lifestyle appeal. The campaign increased audience engagement, strengthened brand awareness, and inspired users to explore new adventures with the Bronco.
Project: Social Campaign
Role: Creative Director
Tools: Figma
Outside x Amazon Audible | Map My Fitness Challenge
Produced a range of visuals and branding assets for the “When Spring Calls” Amazon Audible campaign, highlighting its off-road performance and adventurous lifestyle. The assets drove engagement, reinforced brand awareness, and inspired audiences to get out and explore with the Bronco.
Project: Social Campaign
Role: Creative Director
Tools: Figma
Get Outside Tour
Project: IRL Get Outside Tour
Role: Creative Director
Tools: Illustrator
photo: @abstract.hikes
photo: @abstract.hikes
