Crafted visually dynamic Ceros widgets for brand collaborations, blending fluid navigation with rich animations to captivate users.
Client: Hoka Tecton X3 x Outside
Goal: Increase awareness and engagement for HOKA’s innovative footwear by showcasing key product features and performance benefits.
Solution: Developed an interactive tool that allowed users to explore the shoe’s enhanced cushioning, support, and overall performance. By creating a dynamic and engaging experience, the tool highlighted the unique qualities that set HOKA apart in the market.
Outcome: The interactive widget successfully drove interest and boosted brand visibility, reinforcing HOKA’s reputation for innovation while connecting athletes with the brand’s mission to empower performance.
Project: Interactive Widget
Role: Creative Director and UI/UX Designer
Tools: Ceros
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Web widgets are customizable tools embedded into websites to improve user engagement within editorial content.
Client: REI x Outside
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Client: Wahoo x Outside
Goal: Create an interactive experience to highlight the Wahoo treadmill’s innovative features and engage potential customers.
Solution: Designed an interactive widget that spotlighted the treadmill’s smart tracking and immersive training experiences. The tool provided users with an intuitive and engaging way to explore the treadmill’s capabilities, offering a hands-on introduction to its benefits.
Outcome: The widget successfully captured user interest and engaged potential customers, reinforcing Wahoo’s reputation as a leader in fitness innovation while effectively showcasing the treadmill’s performance and technology.
Project: Interactive Widget
Role: Creative Director and UI/UX Designer
Tools: Ceros
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Client: Columbia 2024 x Outside
Goal: Showcase Columbia’s Konos TRS OutDry trail shoe, highlighting its key features like comfort, lightweight design, grip, waterproofing, and stability to engage potential customers.
Solution: Developed an interactive widget that allowed users to explore the shoe’s advanced cushioning, superior traction, and breathable waterproof upper. The tool emphasized the Konos’ ability to tackle everything from smooth trails to rugged summits, providing a hands-on experience of the shoe’s benefits.
Outcome: The widget successfully engaged users, showcasing why the Konos TRS OutDry trail shoe is the ultimate trail companion while reinforcing Columbia’s commitment to high-performance outdoor gear.
Project: Interactive Widget
Role: Creative Director and UI/UX Designer
Tools: Ceros
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