Client: Toyota x Outside


“Ready for Adventure”, a digital hub for Toyota Tacoma that served as an interactive guide to exploration. The experience featured four unique adventure paths. The result was an engaging, visually driven platform that reinforced Tacoma’s reputation as the ultimate adventure vehicle.

Project: Interactive Microsite
Role: Creative Director and UI/UX Designer of
co-branded Toyota x Outside microsite
Tools: Ceros
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Winner | ThinkLA | Best Entertainment Campaign (Ultimate Mountain Athlete)

Finalist | Digidays Awards | Best Use of Native Advertising/Sponsored Content (Ultimate Mountain Athlete)

Finalist | Shorty’s | Branded Series (Ultimate Mountain Athlete)

Gold Winner | Telly Awards | Promotional (Love of the Taco)

Silver | Telly Awards | Sports (Ultimate Mountain Athlete)

Created a dynamic experience with four engaging segments: "Meet the Athletes," introducing eight contenders with detailed profiles, behind-the-scenes content, and host backstories;

THE ULTIMATE MOUNTAIN ATHLETE

RETURN TO SENDER

Celebrating Tacoma’s adaptability, featuring creator-led adventures, behind-the-scenes challenges, destination guides for multi-sport days, and stories highlighting the truck’s on-the-go versatility and tech-driven performance.

Showcasing Tacoma’s adventurous spirit—featuring action sports icons, overlanding enthusiasts, and real-driver stories that highlight the truck’s versatility, durability, and outdoor-ready design.

FOR THE LOGO OF THE TACO

Client: Hankook x Outside

Built a digital storytelling hub for Hankook Tires that captured the spirit of overlanding through five road-based journeys. With immersive photography, maps, and stories, the project brought the adventure lifestyle to life and positioned Hankook as the go-to gear for any terrain.

Project: Interactive Microsite
Role: Creative Director and UI/UX Designer of co-branded microsite
Tools: Ceros & Adobe Rush for hero video

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Client: The Florida Keys & Key West x Outside

Showcasing the vibrant experiences of The Florida Keys, this video-forward microsite brought the destination to life through food, fishing, watersports, culture, and nature adventures. Dynamic visuals and an intuitive layout guided visitors through the content, inspiring them to plan their own trips and discover everything the Keys have to offer.

Project: Interactive Microsite
Role: Creative Director and UI/UX Designer of co-branded microsite
Tools: Ceros & Adobe Rush for videos

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Client: West Virginia Tourism x Outside

Highlighting scenic U.S. road trips, this interactive site put West Virginia in the spotlight for outdoor adventure and cultural discovery. Combining large-scale photography, custom illustrations, maps, and animated transitions, the experience drew visitors into six iconic journeys and provided practical travel inspiration, boosting engagement and elevating West Virginia Tourism’s profile.

Project: Microsite
Role: Creative Director and UI/UX Designer of co-branded microsite
Tools: Ceros & Adobe Rush for videos

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Client: KEEN Shoes x Outside

For KEEN Footwear’s Time Tested campaign, this microsite brought the brand’s sustainable design philosophy to life through interactive storytelling. Featuring curated content, creator profiles, teaser articles, and a hands-on widget highlighting the eco-friendly Targhee IV shoe, the site connected the brand with a community of nature-inspired adventurers while reinforcing KEEN’s commitment to quality and sustainability.

Project: Microsite
Role: Creative Director and UI/UX Designer of co-branded Keen x Outside microsite
Tools: Ceros

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