Client: Ford x Google x Outside
A collaborative branded content hub exploring the 5,900-mile TransAmerica Trail. Through editorial storytelling, photography, and a detailed interactive map with waypoints along the route, the project brings clarity and context to one of America’s most iconic coast-to-coast off-road journeys, making it easier to discover and explore.
Project: Interactive Microsite
Role: Creative Director and UI/UX Designer of co-branded microsite
Tools: Ceros
Client: Toyota x Outside
“Ready for Adventure”, a digital hub for Toyota Tacoma that served as an interactive guide to exploration. The experience featured four unique adventure paths. The result was an engaging, visually driven platform that reinforced Tacoma’s reputation as the ultimate adventure vehicle.
Project: Interactive Microsite
Role: Creative Director and UI/UX Designer of
co-branded Toyota x Outside microsite
Tools: Ceros & Figma
Winner | ThinkLA | Best Entertainment Campaign (Ultimate Mountain Athlete)
Finalist | Digidays Awards | Best Use of Native Advertising/Sponsored Content (Ultimate Mountain Athlete)
Finalist | Shorty’s | Branded Series (Ultimate Mountain Athlete)
Gold Winner | Telly Awards | Promotional (Love of the Taco)
Silver | Telly Awards | Sports (Ultimate Mountain Athlete)
Created a dynamic experience with four engaging segments: "Meet the Athletes," introducing eight contenders with detailed profiles, behind-the-scenes content, and host backstories;
THE ULTIMATE MOUNTAIN ATHLETE
RETURN TO SENDER
Celebrating Tacoma’s adaptability, featuring creator-led adventures, behind-the-scenes challenges, destination guides for multi-sport days, and stories highlighting the truck’s on-the-go versatility and tech-driven performance
Showcasing Tacoma’s adventurous spirit—featuring action sports icons, overlanding enthusiasts, and real-driver stories that highlight the truck’s versatility, durability, and outdoor-ready design.
FOR THE LOGO OF THE TACO
Client: Montana x Outside
Designed and developed an immersive digital storytelling hub for Montana Tourism that captures the spirit of adventure across the state. Leveraging AI-driven audio integration, I embedded location-specific sound bites using an interactive stop/play functionality, allowing users to experience each destination more deeply.
In collaboration with content creators, we curated first-person video perspectives to showcase authentic travel experiences, resulting in a rich, multi-sensory platform. Using our in-house mapping platform, Gaia, we built a detailed, interactive route that guides viewers through a cohesive journey—blending narrative, sound, video, and mapping into a seamless exploratory experience.
Project: Interactive Microsite
Role: Creative Director and UI/UX Designer of co-branded microsite
Tools: Ceros & Figma & AI for sound
Client: Hankook x Outside
Built a digital storytelling hub for Hankook Tires that captured the spirit of overlanding through five road-based journeys. With immersive photography, maps, and stories, the project brought the adventure lifestyle to life and positioned Hankook as the go-to gear for any terrain.
Project: Interactive Microsite
Role: Creative Director and UI/UX Designer of co-branded microsite
Tools: Ceros & Figma
Client: West Virginia Tourism x Outside
Highlighting scenic U.S. road trips, this interactive site put West Virginia in the spotlight for outdoor adventure and cultural discovery. Combining large-scale photography, custom illustrations, maps, and animated transitions, the experience drew visitors into six iconic journeys and provided practical travel inspiration, boosting engagement and elevating West Virginia Tourism’s profile.
Project: Microsite
Role: Creative Director and UI/UX Designer of co-branded microsite
Tools: Ceros, Figma & Adobe Rush for videos
Client: The Florida Keys & Key West x Outside
