Developed a comprehensive winter gear guide for outdoor enthusiasts, combining expert product testing with engaging storytelling. Covering skiing, snowboarding, and trail exploration, the guide offered credible recommendations while dynamic gradients and modern layouts added visual depth, creating an immersive and inspiring experience for readers.
Project: Social Campaign
Role: Creative Director
Tools: Photoshop & Figma
Winter Gear Guide: Outside Magazine
Outside x Toyota
Role: Creative Director
Tools: Figma
Outside x SKI test
Project: IRL Event
Role: Creative Director
Tools: InDesign
Outside+ Network Marketing Ads | Memorial Day Sale
For the Memorial Day Sales promotion, developed a cohesive visual identity to drive conversions and increase platform membership. The 8-day flash sale included 48 targeted ads, 9 curated emails, and 6 boilerplates across Outside channels to create a consistent and engaging experience. The campaign captured audience attention and successfully boosted engagement and memberships.
Project: Social Campaign
Role: Creative Director
Tools: Figma
Get Outside Tour
Project: IRL Get Outside Tour
Role: Creative Director
Tools: Illustrator
photo: @abstract.hikes
photo: @abstract.hikes
