Outside Interactive, Inc. is a leading media and technology company with a portfolio of more than 28 brands, making it a powerhouse in the outdoor, cycling, and endurance industries. The company drives innovative omnichannel marketing initiatives, crafting seamless brand experiences across digital, print, and in-person platforms
Winter Gear Guide: Outside Magazine
Challenge: Outdoor enthusiasts sought trustworthy gear recommendations for their winter adventures, backed by both authentic storytelling and rigorous testing. They needed a resource that not only provided expert insights but also captured the excitement and diversity of winter sports, from skiing and snowboarding to trail exploration.
Outcome: To meet this need, a comprehensive gear guide was developed, celebrating the full spectrum of winter activities while catering to the specific requirements of skiers, snowboarders, and outdoor explorers. The guide combined in-depth product testing with engaging narratives, ensuring credibility and relatability. To enhance visual appeal and align with modern design trends, dynamic gradients were incorporated, adding depth and vibrancy to the layouts. This approach not only strengthened the storytelling aspect but also created a more immersive and visually compelling experience for readers.
Project: Social Campaign
Role: Creative Director
Tools: Photoshop & Figma
Outside+ Network Marketing Ads
Goal: Outside aimed to establish a cohesive brand identity that aligned its diverse portfolio with a tech-driven, 360-degree experience. Enhancing its paid media strategy was also crucial to boosting engagement and driving membership growth.
Solution: Developed comprehensive brand standards and design guidelines to create consistency across all touchpoints while maintaining each brand’s unique identity. Designed a diverse range of creative assets—including static visuals, animated GIFs, reels, and banner ads—strategically crafted to engage target audiences and reinforce Outside’s presence across digital and social platforms.
Outcome: A cohesive brand strategy strengthened market positioning and enhanced consumer engagement. Memberships surged to nearly 1 million, customer service inquiries declined, and 110 unique ad creatives maximized reach, amplifying Outside’s presence across multiple channels.
Project: Social Campaign
Role: Creative Director
Tools: Photoshop & Figma
Outside+ Network Marketing Ads | Memorial Day Sale
Goal: Create a compelling visual identity for the Memorial Day Sales promotion to drive audience conversion and increase platform membership.
Solution: Designed and developed a cohesive visual identity for the 8-day flash sale campaign, ensuring a consistent and engaging brand experience. The campaign included 48 targeted ads across Outside channels, along with 9 curated emails and 6 boilerplates to maximize outreach and impact.
Outcome: The campaign effectively captured audience attention, driving engagement and membership conversions through strategic design and multi-channel promotion.
Project: Social Campaign
Role: Creative Director
Tools: Figma
Outside x Amazon Audible | Map My Fitness Challenge
Goal: Drive engagement and participation in the Map My Fitness Challenge by creating compelling visuals and branding assets that highlight the partnership with Audible, motivating users to stay active while enjoying audiobooks.
Solution: Developed a suite of dynamic, platform-specific assets to maximize visibility and engagement across multiple touchpoints. This included Hero Creative, Badges for Completion, Inbox Notifications, Newsletter Inclusion, iOS In-App Creative, and Google App Promo. Each visual element reinforced the synergy between fitness and storytelling, showcasing how users could enhance their workouts with Audible’s immersive audio content.
Outcome: The campaign increased challenge participation and brand awareness, encouraging users to integrate audiobooks into their fitness routines. The strategic visuals helped reinforce the connection between movement and motivation, driving both engagement and app interaction.
Project: Social Campaign
Role: Creative Director
Tools: Figma
Get Outside Tour
Project: IRL Get Outside Tour
Role: Creative Director
Tools: Illustrated
photo: @abstract.hikes
