Client: Toyota Tacoma x Outside
Goal: Create an engaging digital hub for the Toyota Tacoma campaign that serves as an interactive guide to adventure, showcasing the vehicle’s versatility and key features.
Solution: Developed the "Ready for Adventure" digital hub as a visually dynamic table of contents with four distinct paths: "Adventure Now: Return to Sender," "Adventure Challenge: The Ultimate Mountain Athlete," "Endless Adventure: For the Love of the Taco," and "Explore the Tacoma." Each section was visually separated to allow users to explore different adventure experiences. The "Explore the Tacoma" section featured a three-part widget highlighting key vehicle features, seamlessly aligning with the adventure themes to enhance engagement.
Outcome: The interactive hub successfully captured audience interest, reinforcing Tacoma’s reputation as the ultimate adventure vehicle while driving deeper engagement with the brand’s storytelling and product highlights.
Project: Interactive Widget
Role: Creative Director and UI/UX Designer
of co-branded Toyota x Outside microsite
Tools: Ceros
Created a dynamic experience with four engaging segments: "Meet the Athletes," introducing eight contenders with detailed profiles, behind-the-scenes content, and host backstories; "The Competition," which showcases the competition area and outlines the three contest stages—"Ski," "Bike," and "Climb"—with criteria and scoring to determine winners; and "Explore the Tacoma," highlighting the vehicle’s standout performance and technology features, emphasizing its rugged adventure capabilities.
THE ULTIMATE MOUNTAIN ATHLETE
RETURN TO SENDER
Created four key segments: "The Journey," an overview of the snow-and-surf, single-day mission with creator intros and time-based challenges; "The Challengers," a toggle feature showcasing creator profiles with behind-the-scenes content; "Double Down!," destination articles encouraging multi-sport adventures with itineraries, city guides, and national parks for double-activity days; and "Explore the Tacoma," which emphasized the truck’s on-the-fly adaptability, from push-button 4x4 to tech perks and utility features ideal for spontaneous action.
Developed three dynamic segments: "The Driven," profiling two action sports icons and longtime Tacoma drivers who share adventure tips in exclusive social-first videos; "The Outdoors Are Calling," offering advice on outfitting your Tacoma, inspiring user setups, and featuring an overlanding couple’s take on why "Trucklife" beats "Vanlife"; and "Explore the Tacoma," highlighting the vehicle’s rugged durability, versatile utility, and advanced features ideal for extended journeys.
FOR THE LOGO OF THE TACO
