Client: Hankook x Outside
Goal: Ignite a passion for overlanding as the ultimate form of modern exploration—while positioning Hankook Tires as the essential gear for tackling rugged, off-road terrain with confidence.
Solution: Created a visually rich digital storytelling hub that brings the overlanding lifestyle to life through five immersive road-based narratives. Featuring remote trails, dispersed campsites, and rugged backcountry routes, the experience combines cinematic photography, interactive maps, and engaging editorial to highlight the thrill and self-reliance of vehicle-based travel. Hankook Tires is seamlessly integrated as the gear that makes these journeys possible—reliable, durable, and built for any terrain.
Outcome: The platform successfully connected with the fast-growing overlanding audience, reinforcing Outside’s authority in adventure media and boosting Hankook’s visibility among off-road and outdoor consumers. High engagement and extended time on page reflected strong user resonance with the content and brand alignment.
Project: Microsite
Role: Creative Director and UI/UX Designer of co-branded microsite
Tools: Ceros & Adobe Rush for videos
Toyota Tacoma x Outside
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Winner - ThinkLA
Best Entertainment Campaign
(Ultimate Mountain Athlete)
Finalist - Digidays Awards
Best Use of Native Advertising/
Sponsored Content
(Ultimate Mountain Athlete)
Finalist - Shorty’s
Branded Series
(Ultimate Mountain Athlete)
Gold Winner - Telly Awards
Promotional
(Love of the Taco)
Silver - Telly Awards
Sports
(Ultimate Mountain Athlete)
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Goal: Create an engaging digital hub for the Toyota Tacoma campaign that serves as an interactive guide to adventure, showcasing the vehicle’s versatility and key features.
Solution: Developed the "Ready for Adventure" digital hub as a visually dynamic table of contents with four distinct paths: "Adventure Now: Return to Sender," "Adventure Challenge: The Ultimate Mountain Athlete," "Endless Adventure: For the Love of the Taco," and "Explore the Tacoma." Each section was visually separated to allow users to explore different adventure experiences. The "Explore the Tacoma" section featured a three-part widget highlighting key vehicle features, seamlessly aligning with the adventure themes to enhance engagement.
Outcome: The interactive hub successfully captured audience interest, reinforcing Tacoma’s reputation as the ultimate adventure vehicle while driving deeper engagement with the brand’s storytelling and product highlights.
Project: Interactive Widget
Role: Creative Director and UI/UX Designer
of co-branded Toyota x Outside microsite
Tools: Ceros
Created a dynamic experience with four engaging segments: "Meet the Athletes," introducing eight contenders with detailed profiles, behind-the-scenes content, and host backstories; "The Competition," which showcases the competition area and outlines the three contest stages—"Ski," "Bike," and "Climb"—with criteria and scoring to determine winners; and "Explore the Tacoma," highlighting the vehicle’s standout performance and technology features, emphasizing its rugged adventure capabilities.
THE ULTIMATE MOUNTAIN ATHLETE
RETURN TO SENDER
Created four key segments: "The Journey," an overview of the snow-and-surf, single-day mission with creator intros and time-based challenges; "The Challengers," a toggle feature showcasing creator profiles with behind-the-scenes content; "Double Down!," destination articles encouraging multi-sport adventures with itineraries, city guides, and national parks for double-activity days; and "Explore the Tacoma," which emphasized the truck’s on-the-fly adaptability, from push-button 4x4 to tech perks and utility features ideal for spontaneous action.
Developed three dynamic segments: "The Driven," profiling two action sports icons and longtime Tacoma drivers who share adventure tips in exclusive social-first videos; "The Outdoors Are Calling," offering advice on outfitting your Tacoma, inspiring user setups, and featuring an overlanding couple’s take on why "Trucklife" beats "Vanlife"; and "Explore the Tacoma," highlighting the vehicle’s rugged durability, versatile utility, and advanced features ideal for extended journeys.
FOR THE LOGO OF THE TACO
Client: The Florida Keys & Key West x Outside
Goal: Create a captivating microsite that showcases the unforgettable experiences of The Florida Keys, inspiring visitors to explore the destination.
Solution: Developed a video-forward microsite that highlighted the vibrant food and drink scene, thrilling fishing, watersports, rich cultural experiences, and nature adventures. Dynamic visuals and an intuitive layout made it easy for visitors to navigate and engage with the content.
Outcome: The microsite successfully captured the essence of The Florida Keys, inspiring visitors to plan their own adventures and strengthening the destination’s appeal through visually immersive content and seamless user experience.
Project: Microsite
Role: Creative Director and UI/UX Designer of co-branded microsite
Tools: Ceros & Adobe Rush for videos
Client: West Virginia Tourism x Outside
Goal: Inspire adventure-minded travelers to explore scenic U.S. road trips while positioning West Virginia as a premier destination for outdoor recreation and cultural discovery.
Solution: Designed an interactive storytelling experience that showcases six iconic U.S. road trips, with a focus on the rugged beauty and rich heritage of West Virginia. The site blends compelling editorial with immersive visuals—large-scale photography, custom illustrations, embedded maps, and animated transitions—to draw readers into each journey and provide practical travel inspiration.
Outcome: The digital experience strengthened Outside’s reputation as a trusted adventure resource while elevating West Virginia Tourism’s profile as an essential stop for road trippers. The engaging content and intuitive flow encouraged deeper exploration and increased audience engagement.
Project: Microsite
Role: Creative Director and UI/UX Designer of co-branded microsite
Tools: Ceros & Adobe Rush for videos
Client: KEEN Shoes x Outside
Goal: Create an immersive microsite to support KEEN Footwear’s Time Tested campaign, highlighting the brand’s sustainable design philosophy and fostering a connection with a community of nature-inspired creators.
Solution: Developed a custom microsite that served as an interactive, multimedia hub for the campaign. The platform featured curated content, including three teaser articles to drive traffic, profiles of individuals living creatively outdoors, and an interactive widget showcasing the eco-friendly Targhee IV shoe.
Outcome: The microsite successfully positioned KEEN as a leader in sustainable, adventure-driven products, celebrating the brand’s commitment to quality, eco-conscious design, and community engagement while effectively conveying its brand story.
Project: Microsite
Role: Creative Director and UI/UX Designer of co-branded Keen x Outside microsite
Tools: Ceros
Client: Isopure x Outside
